Shiftschool Guidebook
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A SHIFTSHAPER’S GUIDE TO THE 21ST CENTURY AND BEYOND

Welcome to the Digital and Cultural Transformation 21st Century Buzzword Wiki Library. We aim to explain the big terms in easy words. Learn what 21st century buzzwords actually mean. And discover what is behind transformation, leadership, and innovation terms. Loosely inspired by our great predecessor: The Hitchhiker’s Guide to the Galaxy. With strong opinions, weakly held.

Spirited Shiftschool transformation
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SPIRITED

SPIRITED \ ˈspir-ə-təd \ A DEFINITION: According to Merriam Webster, the term spirited describes people who are full of energy, animation, or courage.…
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SOVEREIGNTY
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SOVEREIGNTY

SOVEREIGNTY \ sä-v(ə-)rən-tē \ A DEFINITION: Gaining sovereignty in transformational endeavors is the first dimension of the SHAPE® dimension. The dictionary defines sovereignty as…
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NAVIGATE UNCERTAINTY
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NAVIGATE UNCERTAINTY

NAVIGATE UNCERTAINTY \ ˈna-və-ˌgāt ən-ˈsər-tᵊn-tē \ A definition: Uncertainty causes us to be in survival mode for extended periods of time. The pandemic…
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Transformative-Leadership
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TRANSFORMATIVE LEADERSHIP

TRANSFORMATIVE LEADERSHIP \ tran(t)s-ˈfȯr-mə-tiv ˈlē-dər-ˌship \ A DEFINITION: The Transformative Leadership model is a collective approach of leadership beyond immediate self-interest in order…
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beginners-mind
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BEGINNER’S MIND

BEGINNER’S MIND \ bi-ˈgi-nər-z ˈmīnd \ A DEFINITION: Once you become an expert in a domain you most likely stop seeing the new…
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collaboration
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COLLABORATION

COLLABORATION \ kə-​ˌla-​bə-​ˈrā-​shən \ A DEFINITION: Transformation is a collaborative effort. The dictionary defines collaboration as the act of working jointly with others…
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experiment
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EXPERIMENT

EXPERIMENT \ ik-ˈsper-ə-mənt \ A DEFINTION: “We simply have to run more experiments” is lightly said, but heavily implemented. The lean-startup-innovation mumbo jumbo…
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serendipidy
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SERENDIPITY

SERENDIPITY \ ˌser-ən-ˈdi-pə-tē \ A DEFINITION: According to a British translation company, serendipity is one of the ten most difficult English words to…
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collective-leadership
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COLLECTIVE LEADERSHIP

COLLECTIVE LEADERSHIP \ kə-ˈlek-tiv lē-dər-ˌship \ A DEFINITION: In order to address global challenges, our paradigm of leadership must transform. It should no…
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self-leadership
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SELF-LEADERSHIP

SELF-LEADERSHIP \ ˈselfˈlē-dər-ˌship \ A DEFINITION: Self-leadership is the ability to follow a growth path towards personal mastery and excellence. Whatever this may…
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