Shiftschool Guidebook
FLEXICON

A SHIFTSHAPER’S GUIDE TO THE 21ST CENTURY AND BEYOND

Welcome to the Digital and Cultural Transformation 21st Century Wiki Library. We explain and comment many of the most popular innovation buzzwords . We aim to explain the big terms in easy words. Learn what 21st century buzzwords actually mean. And discover what is behind transformation, leadership, and innovation terms. Loosely inspired by our great predecessor: The Hitchhiker’s Guide to the Galaxy. With strong opinions, weakly held.

horizon vision building shiftschool
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HORIZON

HORIZON \ hə-ˈrī-zᵊn \ A DEFINITION: What is a horizon and why is it better than building a vision? Normally, we think of…
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Spirited Shiftschool transformation
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SPIRITED

SPIRITED \ ˈspir-ə-təd \ A DEFINITION: According to Merriam Webster, the term spirited describes people who are full of energy, animation, or courage.…
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SOVEREIGNTY
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SOVEREIGNTY

SOVEREIGNTY \ sä-v(ə-)rən-tē \ A DEFINITION: Gaining sovereignty in transformational endeavors is the first dimension of the SHAPE® dimension. The dictionary defines sovereignty as…
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NAVIGATE UNCERTAINTY
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NAVIGATE UNCERTAINTY

NAVIGATE UNCERTAINTY \ ˈna-və-ˌgāt ən-ˈsər-tᵊn-tē \ A definition: Uncertainty causes us to be in survival mode for extended periods of time. The pandemic…
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Transformative-Leadership
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TRANSFORMATIVE LEADERSHIP

TRANSFORMATIVE LEADERSHIP \ tran(t)s-ˈfȯr-mə-tiv ˈlē-dər-ˌship \ A DEFINITION: The Transformative Leadership model is a collective approach of leadership beyond immediate self-interest in order…
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beginners-mind
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BEGINNER’S MIND

BEGINNER’S MIND \ bi-ˈgi-nər-z ˈmīnd \ A DEFINITION: Once you become an expert in a domain you most likely stop seeing the new…
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collaboration
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COLLABORATION

COLLABORATION \ kə-​ˌla-​bə-​ˈrā-​shən \ A DEFINITION: Transformation is a collaborative effort. The dictionary defines collaboration as the act of working jointly with others…
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experiment
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EXPERIMENT

EXPERIMENT \ ik-ˈsper-ə-mənt \ A DEFINTION: “We simply have to run more experiments” is lightly said, but heavily implemented. The lean-startup-innovation mumbo jumbo…
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serendipidy
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SERENDIPITY

SERENDIPITY \ ˌser-ən-ˈdi-pə-tē \ A DEFINITION: According to a British translation company, serendipity is one of the ten most difficult English words to…
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collective-leadership
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COLLECTIVE LEADERSHIP

COLLECTIVE LEADERSHIP \ kə-ˈlek-tiv lē-dər-ˌship \ A DEFINITION: In order to address global challenges, our paradigm of leadership must transform. It should no…
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self-leadership
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SELF-LEADERSHIP

SELF-LEADERSHIP \ ˈselfˈlē-dər-ˌship \ A DEFINITION: Self-leadership is the ability to follow a growth path towards personal mastery and excellence. Whatever this may…
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What is an innovation buzzword?

Wikipedia defines a buzzword as ” a word or phrase, new or already existing, that becomes popular for a period of time.” Where these buzzwords come from and from which technical terms they are derived is often lost in our fast-moving times. Most of the original technical meaning is quickly lost and many terms are artificially shortened and sometimes even become misleading.

Furthermore, the user of buzzwords is said to use these fashion terms only to impress others. There is certainly some truth to that. But of course, every discipline also has a kind of technical language. This is also the case in change management as well as in the innovation industry.

What is the buzz about innovation about?

Be that as it may, we have taken it upon ourselves to comment on both the most common and the more unusual buzzwords from the world of innovation and transformation. Our goal is to briefly rediscover the original semantic meaning of these buzzwords and to present our perspective on them. We will update this wiki regularly.

We also look forward to comments and specific requests from you. The list of innovation and transformation buzzwords keeps getting longer and longer. There is no end in sight. A circumstance that innovators should certainly not regret :-).

Long live the innovation buzzword.

This FLEXICON has room for all of them.