Shiftschool Guidebook

A Guidebook for Century 21

Transformation Guidelines for Game Changers

Gabriel McIntyre shiftschool front view
Century 21 files

The case of Gabriel McIntyre

21/2022/X/0064
Statement: HARNESS THE POWER OF PLAY, SAVE THE WORLD GAMES

person suspected of being a video geek, game designer, digital artist, and ordained Dudeist Priest in just one person who loves to use new technologies to tell new (gamified) stories. [cto]

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Bronwyn Williams Shiftschool portrait front view
Century 21 files

The Case of Bronwyn Williams

21/2023/X/0073
Statement: Why are you here?

person suspected of being a chaos whisperer intending to make sense out of confusion and bringing the future into focus for individuals and organizations by simplifying the macro and micro future trends set to change our world. [cto]

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Tom Nixon SHIFTSCHOOL front view
Century 21 files

The case of Tom Nixon

21/2022/X/0033
Statement: Shall we all get out and cycle instead?

person suspected of supporting founders to develop purposeful, participatory organisations – instead of fast exit scenarios lacking purpose. [cto]

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Mateja Kramar Shiftschool portrait front view
Century 21 files

The Case of Mateja Kramar

21/2023/X/0090
Statement: Whatever you think, think the opposite

Person suspected of leveraging over two decades of leadership experience to revitalize struggling companies through innovative strategies and fostering interdisciplinary collaborations.

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horizon vision building shiftschool
FLEXICON

HORIZON

HORIZON \ hə-ˈrī-zᵊn \ A DEFINITION: What is a horizon and why is it better than building a vision? Normally, we think of…
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Zahara Chetty front view shiftschool
Century 21 files

The case of Zahara Chetty

21/2022/X/0042
Statement: Fix this planet or go to Mars already!

person suspected of being a transformation artist who appears either as mental health advocate, climate & biodiversity activist, problem solver, innovation strategist, futurist, and/or imagineer. [cto]

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Bonnie Lorraine Smith front view
Century 21 files

The case of Bonnie Lorraine Smith

21/2022/X/0043
Statement: Stop driving so close – better yet, stop driving and rewild this asphalt!

person suspected of envisioning and promoting an economy that works in service of life, and working diligently to bring industrial activities closer to what makes people and ecosystems healthier . [cto]

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Manuel Scheidegger Shiftschool front view
Century 21 files

The case of Manuel Scheidegger

21/2022/X/0060
Statement: Find good questions for every answer.

person suspected of multi-asking his audience to take new leaps of faith and thought in order to trigger creative and constructive thinking – while working with both fun and substance. [cto]

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Vera Schneevoigt - front view
Century 21 files

The case of Vera Schneevoigt

21/2022/X/0011
Statement: We are all humans - Diversity matters

person suspected of quitting her Chief Digital Officer job at Bosch to care for her parents and showing others what true leadership really is about. [cto]

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About this Guidebook

If you are on uncertain terrain, you need guidelines (there are no exact plans anyway). And if you want to change things for the better on uncertain terrain, you need transformative guidelines.

This is exactly why the Guidebook for Century 21 came into being. As inspiration for those who want to change the game. Of course, we were also inspired. No idea is really new. Our source of inspiration was Douglas Adams. This Guidebook is a tribute to “The Hitchhiker’s Guide to the Galaxy,” which is still unsurpassed today.

Transformation guidelines: How to lead sustainable change

Over 40 years after its initial publication, ‘The Hitchhiker’s Guide’ is a classic in science fiction literature. We Hitchhiker fans still enjoy the witty characters, the absurd plots, and the subtle lessons that have perpetuated the cultural legacy. The Guide is always a gentle reminder of our human frailties and the fact that despite all the challenges, life is not to be taken entirely too seriously after all.

The guide asks us if it really makes sense to search for the meaning of life. Just like supercomputer Deep Thought, which spits out the answer to the question of all questions after a lot of calculating, but without having understood the actual question. To us Shiftshapers, the number 42 stands as a symbol for the absurdities that we humans get up to every day. 42 is the reminder that we should finally stop searching for a solution to every problem. Instead, we should start looking for the important questions. Again and again.

strictly opinionated transformalism for worldchangers

narrowcasting since tomorrow