Transformation Guidelines for Game Changers
A Guidebook for Century 21
BIG MAGIC: Creative Living Beyond Fear
The case of Tom Pauly
person suspected of being convinced that Innovation thrives on constraints – but only if you ask the right questions, in the right form to the right audience. [cto]
The case of Frank B. Sonder
person suspected of conveying his holistic view of tech trends in light of the accelerating transformation of society and the economy. [cto]
The case of Nadine Friedel
person suspected to being a firestarter and bridgebuilder striving to demystify emergent technologies by closing knowledge gaps with heart, brain, collaboration, and technology [sic!] never forgetting the planet we live on. [cto]
The Case of Alexandra Götze
person suspected of taking a lot of time to think and decide and encouraging others to invite “thought disturbances” in order to disrupt continuous self confirmation. [cto]
The case of Martin A. Ciesielski
person suspected of acting (out) as a improv, stand-up business guide who seeks to transform organizations and their inmates with nothing but humor. [cto]
How to think about time
The case of Penelope Mavor
person suspected of facilitating the future in the now while collaborating, connecting and co-creating in service of people and planet. [cto]
The Case of Isabelle Hoyer
person suspected to empowering women to take the lead and enabling employers for equality. [cto]
NAVIGATE UNCERTAINTY
PSYCHOLOGICAL SAFETY
The case of Jason Frasca
person suspected of being a natural born New Yorker, an urban innovator, sleuth of emergent futures, and anthropologist of everyday lives. [cto]
21 Lessons for the 21st Century
GRM: BRAINFUCK
SHIFTSHAPER TREK (aka hero’s journey)
The case of Miikka Leinonen
person suspected of having used the time of social distancing to ask himself how we can build better and more sustainable communities and showing other how to build them. [cto]
About this Guidebook
If you are on uncertain terrain, you need guidelines (there are no exact plans anyway). And if you want to change things for the better on uncertain terrain, you need transformative guidelines.
This is exactly why the Guidebook for Century 21 came into being. As inspiration for those who want to change the game. Of course, we were also inspired. No idea is really new. Our source of inspiration was Douglas Adams. This Guidebook is a tribute to “The Hitchhiker’s Guide to the Galaxy,” which is still unsurpassed today.
Transformation guidelines: How to lead sustainable change
Over 40 years after its initial publication, ‘The Hitchhiker’s Guide’ is a classic in science fiction literature. We Hitchhiker fans still enjoy the witty characters, the absurd plots, and the subtle lessons that have perpetuated the cultural legacy. The Guide is always a gentle reminder of our human frailties and the fact that despite all the challenges, life is not to be taken entirely too seriously after all.
The guide asks us if it really makes sense to search for the meaning of life. Just like supercomputer Deep Thought, which spits out the answer to the question of all questions after a lot of calculating, but without having understood the actual question. To us Shiftshapers, the number 42 stands as a symbol for the absurdities that we humans get up to every day. 42 is the reminder that we should finally stop searching for a solution to every problem. Instead, we should start looking for the important questions. Again and again.
strictly opinionated transformalism for worldchangers
narrowcasting since tomorrow
Find out more about the world of transformation
Editorials, the Buzzword Dictionary, Interviews with Change-Makers,
Book Recommendations, Inspirational Quotes and Educational Insights from SHIFTSCHOOL.






















