Shiftschool Guidebook

A Guidebook for Century 21

Transformation Guidelines for Game Changers

Tom Pauly SHIFTSCHOOL front view
Century 21 files

The case of Tom Pauly

21/2022/X/0052
Statement: Be like a Crow!

person suspected of being convinced that Innovation thrives on constraints – but only if you ask the right questions, in the right form to the right audience. [cto]

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Nadine Friedel front view
Century 21 files

The case of Nadine Friedel

21/2022/X/0053
Statement: PLEASE BE INPATIENT

person suspected to being a firestarter and bridgebuilder striving to demystify emergent technologies by closing knowledge gaps with heart, brain, collaboration, and technology [sic!] never forgetting the planet we live on. [cto]

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Alexandra Götze front view
Century 21 files

The Case of Alexandra Götze

21/2022/X/0021
Statement: Whoever reads this is surely a nice person

person suspected of taking a lot of time to think and decide and encouraging others to invite “thought disturbances” in order to disrupt continuous self confirmation. [cto]

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NAVIGATE UNCERTAINTY
FLEXICON

NAVIGATE UNCERTAINTY

NAVIGATE UNCERTAINTY \ ˈna-və-ˌgāt ən-ˈsər-tᵊn-tē \ A definition: Uncertainty causes us to be in survival mode for extended periods of time. The pandemic…
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Jason Frasca
Century 21 files

The case of Jason Frasca

21/2022/X/0007
Statement: WE FIX LOST STICKY NOTES

person suspected of being a natural born New Yorker, an urban innovator, sleuth of emergent futures, and anthropologist of everyday lives. [cto]

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Miikka Leinonen front view
Century 21 files

The case of Miikka Leinonen

21/2022/X/0012
Statement: Set your ideas free. They will come someday with their friends.

person suspected of having used the time of social distancing to ask himself how we can build better and more sustainable communities and showing other how to build them. [cto]

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About this Guidebook

If you are on uncertain terrain, you need guidelines (there are no exact plans anyway). And if you want to change things for the better on uncertain terrain, you need transformative guidelines.

This is exactly why the Guidebook for Century 21 came into being. As inspiration for those who want to change the game. Of course, we were also inspired. No idea is really new. Our source of inspiration was Douglas Adams. This Guidebook is a tribute to “The Hitchhiker’s Guide to the Galaxy,” which is still unsurpassed today.

Transformation guidelines: How to lead sustainable change

Over 40 years after its initial publication, ‘The Hitchhiker’s Guide’ is a classic in science fiction literature. We Hitchhiker fans still enjoy the witty characters, the absurd plots, and the subtle lessons that have perpetuated the cultural legacy. The Guide is always a gentle reminder of our human frailties and the fact that despite all the challenges, life is not to be taken entirely too seriously after all.

The guide asks us if it really makes sense to search for the meaning of life. Just like supercomputer Deep Thought, which spits out the answer to the question of all questions after a lot of calculating, but without having understood the actual question. To us Shiftshapers, the number 42 stands as a symbol for the absurdities that we humans get up to every day. 42 is the reminder that we should finally stop searching for a solution to every problem. Instead, we should start looking for the important questions. Again and again.

strictly opinionated transformalism for worldchangers

narrowcasting since tomorrow